Whether it is truly an innovation, will be decided by the market

Who benefits from groundbreaking patents if technically simpler solutions win market share …? The automotive industry must convince the market with new ideas. There is no other way to profit internationally.

To achieve this, the industry needs forward-looking leaders, who can turn motivation, competence and visionary strategies into successful innovation. DEININGER consultants therefore have to differentiate between ‘small talk’ and ‘the bigger picture’. They discuss the latest industry trends with candidates, before they are ever published in articles and guides.