Complex sectors want to be addressed individually

In addition to the concentration on lucrative investment banking, the international finance sector is interested increasingly in business with wealthy private clients.

Here, marketing addresses a wide diversity of life histories, future plans and financial scenarios. The younger generation does not plan like the stereotype of old: save today to live well later. The new philosophy is to seize the day - Carpe diem. The sector is facing a transition from product to communication competition. Launching products successfully relies on comprehensive communication capabilities.

That is also the benchmark for consultants and their candidates.